Fix this blog!
What makes your blog successful? How can you get more readers and more comments? What leads someone to “subscribe” to your blog? How can you use your blog to feed your other activities ?
I’ve been blogging for about 6 months, and these questions become more and more salient for me. I love generating the content, but I know the form could be much better. Can you help?
I’m going to describe here what I think I need to improve my blogging experience, and if you do this kind of work, please get in touch. Indeed, if you think I my description of what I need is incomplete, I’d like to hear about that, too.
Because I so often advocate transparency, I’ll try to give a picture of the facts for this blog of mine, especially regarding the numbers. As of right now (11.11.11), I’ve had 5,829 hits total since my first entry on May 6th, 2011.
Although that means a daily average of 31 hits, I’ve been somewhat uneven in my posting patterns. The terrorism in Norway on July 22nd left me so empty, that for several weeks, I felt that there was nothing worth saying. (Maybe I should blog about that experience.) I blogged on July 21st and then not again until October 12th.
Since I got my voice back in October, I’ve had a daily average of just over 90 hits. My most read post has been hit a total of 1,081 times and my least read post weighs in at 43 hits. The median number of hits per post is 96.
I remember the first time I got over 100 hits on a day, but now that happens fairly often, and a day under 50 is rare. I have no idea how that compares with the experience of other bloggers, but I am curious.
I get readers by posting a notice of a new blog entry on my facebook page, by tweeting quite a bit (follow me @curtrice!), by making comments on relevant articles at places like the Daily Beast and the Huffington Post. I still don’t understand how people use LinkedIn and therefore make little use of that resource.
While I like to see that this activity gives results, I wish I could focus only on the content of the blog. I’d like to hire someone to fix the layout, make it a better fit with search engines, find ways to increase traffic, and leave me free to think about what I want to say and how I want to say it.
If you do this kind of work, let’s talk about possible collaboration.
When I try to identify what I need, I have a list like that below. But you should feel free to suggest an alternative approach. For technical reasons, it will eventually be necessary to write a bid or contract; at this point, I’m interested in knowing what your qualifications are for taking on such a project and what your price range is.
1] Technical development
The platform should be enhanced, probably using WordPress as the basic system, developing a graphic profile, social plugins and email signup, commenting and subscription tools, automation of reposting, etc. A keyword list should be developed and its effectiveness should be assessed monthly.
Offer a plan of developing the site with the purpose of increasing traffic, optimization, conversion, etc. Identify potential sites for guest blogging, publishing of particular entries, etc. Build and maintain an email list, and identify appropriate uses (of which there are presumably exceedingly few). Enhance use of social media in publicizing the blog.
Provide benchmarks and analytical reports on monthly progress, give feedback on optimizing content for the web and social media and create and measure conversion of landing pages.
(Near) native proficiency in English is required.
Deadline for initial queries: November 15, 2011.
I hope to hear from you!